About
COMPANY OVERVIEW
Southside Insurance Brokers is an independent, specialist insurance brokerage based in Sutherland, NSW.
We provide tailored insurance solutions for individuals and businesses across Australia, with a strong focus on hard-to-place risks, niche markets, and comprehensive personal coverage. Our mission is to deliver expert advice, competitive coverage, and exceptional service to protect what matters most.
DIRECTORS
Sean Rock
Director
As the newest Director at Southside Insurance Brokers, Sean Rock brings over 20 years of insurance expertise. Holding senior roles within two major insurance companies, Sean has him a deep understanding of underwriting, distribution, and claims operations. At Southside, Sean’s focus is on safeguarding clients through robust coverage strategies and proactive risk advice, while elevating the firm’s profile across the wider community through collaboration and outreach. His leadership reinforces Southside’s commitment to integrity, personal service, and community values.
Steve Niland
Director
Steve Niland is the founder of Southside Insurance Brokers and brings over 40 years of experience in the insurance industry.
With a deep understanding of complex risks and a commitment to personalised service, Steve has built Southside Insurance Brokers into a trusted name for tailored insurance solutions.
His expertise spans commercial property, professional indemnity, and hard-to-place risks, ensuring clients receive comprehensive cover and peace of mind.
With a deep understanding of complex risks and a commitment to personalised service, Steve has built Southside Insurance Brokers into a trusted name for tailored insurance solutions.
His expertise spans commercial property, professional indemnity, and hard-to-place risks, ensuring clients receive comprehensive cover and peace of mind.
OUR TEAM
Michelle Goodyer
Office Manager
Michelle Goodyer is a founding team member of Southside Insurance Brokers, bringing over 30 years of experience in the insurance industry. Michelle’s extensive knowledge and dedication have been instrumental in shaping the company’s reputation for reliability and personalised service. Her expertise ensures clients receive tailored solutions that meet their unique needs, backed by decades of proven industry insight.
Ben Wallace
Claims Manager
Ben Wallace brings over 20 years of experience in the insurance industry, with a strong background across both insurer and broking roles. His extensive expertise in claims management ensures clients receive practical guidance and efficient resolution when it matters most. Ben’s well-rounded knowledge and commitment to service make him a key part of delivering tailored insurance solutions at Southside Insurance Brokers.








